When Your Client Becomes Your Competitor
Let’s talk about the elephant in the room.
We all work with AMCs. It’s a reality of the current landscape, because we allowed it to become the landscape.
And not all AMCs are bad.
Some niche, regional players actually do a great job. They support appraisers, they understand lenders, and they add real value. Respect to those companies.
But what we’re seeing now is something different.
Some of these national giants want to be everything—an AMC and an appraisal firm.
They manage the orders and compete for them.
They sign your checks and eat your lunch.
That’s not just frustrating. It’s a fundamental conflict of interest.
It’s hard enough to stay competitive. Now we’re bidding against the same people who control the flow of work?
If you want to be an AMC, cool.
If you want to be a staff appraisal firm, cool.
But pick a lane.
Because when your “client” becomes your competitor… that’s not a business relationship. That’s a rigged game.

